Saturday, February 27, 2010

For the Love of McQueen

AVENUE Models proudly presents "For the Love of McQueen", a tribute to the late Alexander McQueen, where 38 fashion designers have come together to lend their support in each creating a design that is inspired by McQueen's work and spirit.

These original designs created within a week, will be showcased in a fashion show on 28th February 2010 at 12 pm SLT on GOLden shopping sim after which the designs will be available for sale at the designers' stores for the month of March. 100% of the sales proceeds will be donated to the charity, Keep A Child Alive, since Alexander McQueen was a known supporter of similar AIDS / HIV charities.

The project initiated and produced by Rusch Raymaker, CEO of AVENUE Inc, shares her inspiration for organising this project:

"Alexander McQueen represents an immortal legacy of the spirit of innovation that continually pushed the envelope in fashion. Always one to shape and reshape fashion by deconstruction and reconstruction, McQueen was indeed a 21st century designer that constantly dared to refrain from conformity. He gave the world a new vision and perspective about fashion and his knack for story-telling to relay these messages was second to none, richly realized in his designs and fashion show productions. His mind, his spirit and his visions were larger than life.

For all these things and the sense of loss and grief I feel for losing such a great inspiration in my life, I dedicate this tribute, For The Love of McQueen, a collaboration of Second Life's fashion designers, stylists, artists, members of the press and the team from AVENUE Models and AVENUE Magazine, to express our gratitude for the impression Alexander McQueen made on all our lives, real and virtual."

The fashion show will be hosted by Angie Mornington of Fabulous Fashion and staged on a build realized by Babyhoney Bailey based on Rusch Raymaker's inspiration for the show. Machinimaist TommyLee Nightfire will be creating a film documenting the creations and show.

Watch the progression of donations received through this project:

For up to date information please read this press release online:

--Show Date: 28 February, 2010 @ 12pm SLT
--Where: GOLden Shopping Runway

--Charity Sale Date: 1-31 March, 2010
Featured Designers:
Alatiel Fashions
AlexanderHunter's Couture
Arcadian Reverie
Black Canary
Casa Del Shai
Dryad Designs
Entres Mares Designs
Eshi Otawara
Gems & Kisses
Glam Affair
House of Dashwood
Indyra Originals
Jador Fashion
Marcopol Oh Studio
Modern Gypsy
My Precious
Orage Creations
Phoenix Rising
The Abyss
Tiny Bird
Tres Beau
Wardrobe Outfitters

Media Partners:
AVENUE Magazine
BeStyle Magazine
Daniel Voyager
Deja Vu
Fabulous Fashion TV
ICON Magazine
I Heart SL
Inner World Magazine
Maniera Magazine
Oi Magazine
Second Nights
Treet TV

TommyLee Nightfire

Fashion Stylists:
Jesika Contepomi
Thalia Jie
Vixie Rayna
Winter Jefferson

The GOL Project


Keep a Child Alive is dedicated to providing life-saving anti-retroviral treatment, care and support services to children and families whose lives have been affected by HIV/AIDS in Africa and India by directly engaging the global public in the fight against AIDS.

For more information on how you can directly donate to Keep a Child Alive please contact Danielle Spitzer.

AVENUE Models, the premier modeling agency in Second Life®, is well known for their professional organization of lavish and creative fashion events driven by unique and effective marketing and promotions.

AVENUE Inc, the parent company of AVENUE Models, AVENUE Studio, AVENUE Models Academy and AVENUE Magazine, was founded by Rusch Raymaker, CEO in 2007. With a team of highly professional and qualified fashion, creative and marketing professionals, AVENUE strives to continuously promote the Second Life® Fashion Industry to a higher level.

Leading the first fashion track and publishing AVENUE Magazine in print at the Second Life Community Convention 2009, AVENUE continues to break new grounds in fashion marketing and publishing within and outside of Second Life®.

For more information please contact Jesika Contepomi, Chief Marketing Officer for AVENUE Inc.